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HubSpot integration: CRM and ticketing, connected
Tickets in HubSpot Service Hub, live handoff, and full interaction history tied to CRM records.
What it is
The HubSpot integration connects Maven to HubSpot for CRM and ticketing actions — creating tickets in HubSpot Service Hub, enabling live handoff, and tying full interaction history to CRM records.
How it works
Conversations sync bidirectionally with HubSpot, so a ticket the agent creates, or a handoff it triggers, shows up immediately in the rep's normal HubSpot view with full context attached.
Use case
A subscription commerce brand running HubSpot Service Hub for support used the integration to let Maven create and update tickets automatically, so human reps never had to manually log what the AI agent had already resolved or escalated.