Cresta Pricing

Understanding enterprise AI customer service costs requires looking beyond published subscription rates to examine usage allowances, product capabilities, integration requirements, and total cost of ownership. Cresta publishes pricing for specific Agent Assist subscriptions through AWS Marketplace, while its broader enterprise AI platform uses customized commercial arrangements.

This guide breaks down Cresta's published voice and chat pricing, explains what its subscriptions include, and examines the factors that influence overall costs. It also explores how autonomous resolution and support performance can inform enterprise AI investment decisions.

Key Takeaways

• Cresta publishes Agent Assist pricing through AWS Marketplace. Separate 12-month voice and chat subscriptions cost $150,000 each, with defined interaction allowances.
• Additional usage has published rates. Cresta lists $1.50 per additional voice call and $1.20 per additional chat under its AWS Marketplace pricing dimensions.
• Agent Assist pricing does not cover Cresta's complete platform. The published subscriptions do not establish prices for AI Agent, Deputy Agent, or Conversation Intelligence.
• Product selection affects total costs. Human agent assistance, autonomous AI agents, and conversation analytics serve different purposes and have distinct pricing considerations.
• Resolution outcomes provide important pricing context. Cost per assisted interaction and cost per autonomously resolved inquiry measure different types of value.

How Much Does Cresta Cost in 2026?

Cresta's AWS Marketplace listing publishes two 12-month Agent Assist subscriptions. Each package provides a defined number of assisted customer interactions, with additional usage billed separately.

Cresta Agent Assist Pricing

The published subscription terms include:

• Agent Assist for Voice: $150,000 for 12 months, covering up to 100,000 calls.
• Agent Assist for Chat: $150,000 for 12 months, covering up to 125,000 chats.
• Additional voice usage: $1.50 per call.
• Additional chat usage: $1.20 per chat.

At the published subscription prices, purchasing both voice and chat packages would total $300,000 over 12 months before additional usage or other applicable costs. These are AWS Marketplace contract prices for specific Agent Assist offerings, not a universal quote for Cresta's complete enterprise platform. Other contract arrangements may have different commercial terms.

How Cresta's Usage Charges Work

Cresta's published subscriptions establish annual interaction allowances, with additional per-interaction charges for usage beyond those allowances.

For example, consider a company using the Agent Assist for Chat package:

• Annual subscription: $150,000 for up to 125,000 chats.
• Actual annual usage: 130,000 chats.
• Additional usage: 5,000 chats.
• Additional usage cost: $6,000 at $1.20 per chat.
• Estimated annual total: $156,000 for that subscription and usage, excluding other applicable costs.

This illustrative calculation uses the published AWS Marketplace pricing dimensions, while actual billing depends on the applicable contract terms. At full utilization of the included allowances, the $150,000 subscriptions correspond to $1.50 per assisted voice call or $1.20 per assisted chat.

These amounts measure assisted customer interactions, not necessarily successful autonomous resolutions.

What Does Cresta Agent Assist Include?

Cresta's Agent Assist product, now called Agentic Assist, provides real-time AI assistance to human customer service representatives. Its capabilities include:

• Real-time guidance: Surfaces relevant information and recommended next steps during live conversations.
• Knowledge Agent: Retrieves contextual answers using company knowledge and information available during the interaction.
• Suggested responses: Helps representatives compose responses for supported digital channels.
• Conversation summaries: Generates summaries and relevant information for customer records.
• Behavioral guidance: Identifies customer signals and provides recommendations aligned with business processes.
• Real-time translation: Supports multilingual customer interactions.

The AWS Marketplace listing uses the earlier Agent Assist product name, while Cresta's current product materials refer to the offering as Agentic Assist. The published pricing provides a reference for the listed subscriptions but does not define every configuration or feature entitlement available under a customized enterprise agreement.

Does Cresta Publish Pricing for Its Other Products?

Cresta's broader platform includes several products beyond Agentic Assist:

• AI Agent: Automates customer conversations across supported voice and digital channels.
• Deputy Agent: Executes operational workflows across systems, including processes that continue beyond the initial customer interaction.
• Conversation Intelligence: Analyzes interactions to identify customer trends, operational insights, and opportunities to improve performance.
• Quality Management capabilities: Support conversation evaluation, scoring, and coaching within Cresta's broader intelligence platform.

Cresta introduced Deputy Agent in October 2026, expanding its portfolio of autonomous workflow capabilities. The published AWS Marketplace Agent Assist subscription dimensions do not establish separate prices for these additional products, so organizations considering multiple Cresta capabilities need to distinguish the listed Agent Assist costs from the commercial scope of a broader deployment.

What Factors Influence Cresta's Total Cost?

Cresta's publicly listed prices provide a starting point, but total expenditure depends on how its products are deployed and used. Product selection, interaction volume, integrations, implementation work, and security requirements all contribute to the overall investment.

1. Product Selection

Agentic Assist, AI Agent, Deputy Agent, and Conversation Intelligence serve different operational functions. Agentic Assist supports human representatives during customer conversations, while AI Agent automates supported customer interactions. Deputy Agent extends automation into operational workflows, and Conversation Intelligence provides analytics and performance insights.

The selected capabilities determine the scope of the enterprise deployment and the commercial arrangement.

2. Voice and Chat Volume

Cresta's AWS Marketplace listing establishes separate allowances for voice calls and chats. Actual costs depend on:

• Contracted allowances: Included interaction volumes for each selected package.
• Channel distribution: The proportion of conversations handled through voice and chat.
• Additional usage: Charges associated with interactions beyond the included volumes.
• Demand fluctuations: Seasonal peaks or other changes in customer contact volume.

Organizations with substantial activity across both voice and chat need to account for the separate subscription dimensions when forecasting costs.

3. Contact Center Integrations

Cresta supports integrations with enterprise contact center, CRM, and knowledge-management systems. Its published integration ecosystem includes platforms such as Salesforce, Genesys, Five9, Amazon Connect, and Zendesk.

Implementation considerations include connecting relevant systems, configuring access permissions, preparing knowledge sources, and testing supported workflows. The work involved depends on the organization's existing infrastructure and the Cresta products being implemented.

4. Implementation and Ongoing Administration

Enterprise deployments may involve configuration, workflow design, testing, training, and ongoing performance monitoring. Relevant cost considerations include:

• Implementation services: Initial configuration and deployment activities.
• Workflow setup: Business rules, knowledge retrieval, and agent-assistance requirements.
• Team enablement: Preparing administrators and customer service representatives to use the platform.
• Ongoing optimization: Maintaining knowledge, reviewing interaction outcomes, and adjusting workflows.

These activities help explain why published subscription amounts may represent only part of the total enterprise investment.

5. Security and Compliance Requirements

Cresta provides security and governance capabilities for enterprise contact center operations, including independently assessed controls and AI governance standards. Security requirements may include access controls, sensitive-data handling, auditability, and industry-specific obligations.

The ISO 42001 overview explains the AI management system standard relevant to enterprise AI governance. For healthcare use cases, HIPAA obligations are distinct from product certifications, as clarified in HHS HIPAA guidance.

The scope of these requirements can affect implementation planning and ongoing governance costs.

How Does Cresta Pricing Relate to AI Support ROI?

Cresta's published Agent Assist prices measure interactions in which AI assists human representatives. These billing units differ from successful autonomous resolutions, where AI completes eligible customer requests without human intervention. That distinction matters when evaluating customer service outcomes against platform spending.

Agent Assistance Versus Autonomous Resolution

Cresta offers capabilities for both assisted and autonomous customer service:

• Agentic Assist: Supports human representatives with guidance, knowledge retrieval, and suggested actions during conversations.
• AI Agent: Handles supported customer inquiries autonomously.
• Deputy Agent: Automates longer-running operational workflows.
• Conversation Intelligence: Provides insights into performance and customer interactions.

Each capability contributes to customer service value in a different way. For Agentic Assist, relevant measurements include assisted interaction volume, average handle time, agent productivity, and service quality. For autonomous AI agents, resolution rate, escalation rate, customer satisfaction, and cost per completed request provide additional context.

Measuring Cost Per Resolution

An enterprise AI pricing evaluation should connect platform expenditure with measurable service outcomes. The FinOps unit economics framework identifies cost per case resolved as an example of a metric linking technology spending with business value.

For Cresta, useful performance measures include:

• Cost per assisted interaction: Relevant Agent Assist expenditure divided by assisted interactions.
• Agent productivity: Changes in the number or complexity of interactions supported by human representatives.
• Autonomous resolution rate: The percentage of eligible requests completed without human intervention.
• Cost per resolution: Relevant support expenditure divided by confirmed resolutions.
• Customer satisfaction: Service quality across AI-assisted and autonomously handled interactions.

These measures provide a broader assessment of value than subscription fees alone, particularly when the deployment combines human agent assistance with autonomous customer service capabilities.

Cresta Pricing Considerations for Enterprise Buyers

Cresta's published AWS Marketplace rates establish concrete pricing references, but a complete enterprise evaluation involves additional considerations. The most relevant areas are:

• Published commitments: Separate $150,000 annual Agent Assist subscriptions for voice and chat.
• Included usage: Up to 100,000 calls or 125,000 chats under the corresponding subscription.
• Additional interaction rates: $1.50 per call and $1.20 per chat under the listed additional usage dimensions.
• Product coverage: Distinction between Agentic Assist and other Cresta products.
• Integration requirements: Existing contact center, CRM, and knowledge-management systems.
• Performance measurements: Assisted interactions, autonomous resolutions, customer satisfaction, and operational efficiency.

Separating these elements helps establish which costs are publicly documented and which depend on the broader enterprise configuration. It also creates a more consistent basis for assessing Cresta's subscription prices against the capabilities and customer service outcomes included in a deployment.

How Maven AGI Delivers Value Through Autonomous Resolution

Maven AGI provides an enterprise AI platform focused on autonomous customer support resolution across chat, voice, email, and web. Its unified reasoning engine combines enterprise knowledge, business rules, and approved actions to complete customer workflows across connected systems.

Through supported enterprise integrations, Maven AGI works with established helpdesk, CRM, and business applications, extending autonomous support while preserving existing customer service infrastructure.

Autonomous Resolution and Customer Outcomes

Maven AGI's AI agent capabilities include knowledge retrieval, multi-step workflow execution, and contextual handoffs to human support teams.

Documented customer results include:

• Mastermind: The Mastermind case study reports that Agent Maven answered 93% of live chat questions and autonomously resolved 68% of support-page inquiries.
• Papaya: The Papaya case study reports 90% of chat inquiries answered autonomously, 70% first-contact resolution, and a 50% reduction in cost per ticket.
• K1x: The K1x case study documents a one-week integration and an 80% ticket resolution rate achieved within six weeks.

These outcomes demonstrate Maven AGI's ability to expand support capacity, improve service efficiency, and help human teams focus on complex customer needs. The AI Agent Designer also enables CX teams to configure agent behavior, manage workflows, and optimize performance through no-code tools.

Maven AGI Pricing

Maven AGI uses custom enterprise pricing based on deployment scope, complexity, and expected resolution volume. Its Maven Marketplace listing publishes a $25,000 minimum for a 12-month enterprise contract.

This published minimum is a starting contract amount rather than a universal full-platform price. Maven AGI connects its platform capabilities with measurable outcomes such as autonomous resolution, cost per ticket, customer satisfaction, and support capacity.

Request a demo to explore Maven AGI's enterprise customer service capabilities and deployment options.

Frequently Asked Questions

How much does Cresta cost?

Cresta's AWS Marketplace listing shows separate 12-month Agent Assist subscriptions for voice and chat, each priced at $150,000. The voice package covers up to 100,000 calls, while the chat package includes up to 125,000 chats. Additional usage is listed at $1.50 per call and $1.20 per chat.

Does Cresta's pricing include its AI Agent product?

Cresta's published AWS Marketplace subscriptions cover specific Agent Assist packages, now marketed as Agentic Assist. They do not establish pricing for Cresta's autonomous AI Agent, Deputy Agent, or Conversation Intelligence offerings. These products form part of Cresta's broader enterprise platform.

What factors affect Cresta's total cost of ownership?

Cresta's total cost depends on selected products, interaction volume, channel requirements, integrations, and implementation services. Usage exceeding published subscription allowances can introduce additional charges under the applicable terms. Ongoing administration, support performance, and cost per resolution also help determine overall value.

How does Maven AGI pricing work?

Maven AGI's AWS Marketplace listing publishes a $25,000 minimum for a 12-month custom enterprise contract. Its pricing is tailored to deployment scope, complexity, and expected resolution volume. Maven AGI's unified platform supports autonomous customer service across chat, voice, email, and web.

How quickly can Maven AGI be deployed?

Maven AGI uses an integration-first architecture that connects with existing helpdesk, CRM, and business systems. K1x completed its Maven AGI integration in one week and reached an 80% ticket resolution rate within six weeks. Deployment timelines are planned around the organization's workflows, integrations, and enterprise governance requirements.