AI Agent & CX Glossary

Plain-language definitions of the enterprise AI and customer experience terms CX leaders use every day, plus the Maven AGI platform concepts behind agents that actually resolve issues.

Intelligent Virtual Assistant (IVA)

An advanced AI system that provides conversational, context-aware assistance for customer service and business tasks.

AI Customer Experience (CX)

Using artificial intelligence to enhance every touchpoint of the customer journey, from discovery to support.

Enterprise AI Support

AI customer service solutions designed for large organizations with enterprise-grade security, compliance, and scale requirements.

Generative AI for Support

Using large language models and generative AI technology to create natural, helpful customer service responses.

AI vs Human Support

Understanding when AI automation is appropriate versus when human agents provide better outcomes.

Rule-Based vs AI Chatbot

Comparing traditional rule-based chatbots with modern AI-powered conversational systems.