Glossary

Tiered Support Model

A tiered support model organizes customer service into escalation levels (L1, L2, L3) based on issue complexity, with AI agents increasingly handling the first tier of routine inquiries autonomously.

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What Is a Tiered Support Model?

A tiered support model organizes customer service into hierarchical levels, each handling increasing complexity:

  • Tier 1 (L1): First-contact support for routine issues — password resets, order status, billing questions, FAQ responses. High volume, lower complexity.
  • Tier 2 (L2): Technical support for issues that require deeper investigation, system access, or specialized knowledge. Moderate volume, higher complexity.
  • Tier 3 (L3): Expert-level support for the most complex issues — engineering escalations, product bugs, custom configurations, and novel problems. Low volume, highest complexity.

The model is designed to efficiently allocate human expertise: most contacts are resolved at L1, with only genuinely complex issues escalating upward.

How AI Transforms the Tiered Model

AI agents are fundamentally reshaping the tiered support model by handling much of L1 and increasingly L2 work autonomously:

  • AI as L0/L1: AI agents handle the entire first tier of support — answering questions, processing requests, and resolving routine issues without human involvement
  • Humans shift to L2/L3: Human agents focus on complex, judgment-dependent, and relationship-critical interactions
  • AI Copilot at L2: Even at higher tiers, AI assists human agents by drafting responses, summarizing context, and recommending actions

Industry research: Voice AI now handles up to 77% of L1-L2 support tickets in industries like healthcare, automotive, and customer service. AI-handled web chats account for 73.8% of initial interactions. The tiered model isn't disappearing — it's being automated from the bottom up.

The Maven Advantage: AI That Handles L1 and Beyond

Maven AGI's AI agents resolve 80-93% of customer inquiries — covering the full L1 tier and much of L2. When issues require human expertise, Maven's intelligent escalation passes complete context and reasoning to the human agent, so the customer never starts over. Maven's Copilot then assists the human agent at L2 and L3 with real-time suggestions, context summaries, and automated actions.

Maven proof point: ClickUp saw a 25% increase in rep solves per hour within one week of deploying Maven AGI's Copilot — accelerating human agents at L2/L3 while the AI agent handles L1 autonomously.

Frequently Asked Questions

Will AI eliminate the need for L1 support agents?

In many organizations, yes — for routine inquiries. However, some situations (emotionally sensitive interactions, VIP customers, complex account changes) may still benefit from human L1 support even when AI could technically handle them. The decision should be based on customer experience strategy, not just efficiency.

How do you decide what stays human vs. goes to AI?

Map your ticket types by volume and complexity. High-volume, clearly defined issues (order status, FAQ, account questions) are AI candidates. Low-volume, judgment-dependent issues (complaints, negotiations, novel problems) stay human. The gray area in between should be evaluated based on proof of concept results.

Does the tiered model still make sense with AI?

The concept of escalation based on complexity remains valid, but the boundaries shift. Instead of L1/L2/L3 being about agent seniority, it becomes about AI capability vs. human judgment. The model evolves from a human hierarchy to a human-AI collaboration structure.

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