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glossary

What is AI Hallucination?

When AI systems generate plausible-sounding but factually incorrect or fabricated information with apparent confidence.

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AI hallucination refers to instances where artificial intelligence systems generate information that sounds plausible and confident but is factually incorrect, fabricated, or not grounded in the source data. This is a critical concern for enterprise AI deployments.

Why AI Hallucinations Happen

  • Training limitations: LLMs learn patterns, not facts
  • Knowledge gaps: Model may lack specific information
  • Ambiguity: Unclear prompts lead to invented answers
  • Overconfidence: Models generate responses even when uncertain

Types of Hallucinations

  • Factual errors: Incorrect dates, numbers, or details
  • Fabrication: Made-up sources, quotes, or references
  • Conflation: Mixing up similar but different concepts
  • Extrapolation: Inventing details beyond available information

Risks in Customer Service

Hallucinations in support AI can cause:

  • Wrong answers: Customers receive incorrect information
  • Policy violations: AI makes unauthorized commitments
  • Brand damage: Trust erodes with inaccurate responses
  • Legal liability: Incorrect advice in regulated industries

Preventing Hallucinations

Enterprise AI platforms address hallucinations through:

  • Retrieval Augmented Generation (RAG): Grounding responses in actual documents
  • Citation requirements: Forcing AI to reference sources
  • Confidence thresholds: Escalating when certainty is low
  • Domain constraints: Limiting responses to known topics
  • Human oversight: Review for high-stakes responses

Measuring Accuracy

Key metrics to track:

  • Accuracy rate: Percentage of factually correct responses
  • Grounding rate: Responses traceable to source content
  • Escalation rate: Questions correctly routed when uncertain

Maven AGI Difference: Our Knowledge Graph grounds every response in your actual content. Maven cites sources, acknowledges uncertainty, and escalates when needed. Check achieved 85% accuracy rate because we prioritize correctness over confidence. That is enterprise-grade reliability.

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