Explore / Service as Software

Don’t buy seats, buy outcomes.

AI agents can now resolve customer requests from start to finish, but a demo won’t tell you which ones will hold up in production. The guide gives you the questions to ask, the tests to run, and scorecards to compare vendors side by side.

Cover of The Agentic AI Enterprise Buyer’s Guide, second edition
As seen in
“All that data created a record, but not an understanding.”
Jonathan Corbin, Founder and CEO, Maven AGI
Your CRM was built backwardsAI agents are closing the gaps in the customer journey.Read in Fast Company

For 25 years, you paid for a tool to help with the work.

Software has always been judged by how well it helps your employees do the work, so pricing it per person made sense.

AI agents do the work themselves. They answer the question, issue the refund, and close the ticket. This is Service as Software, and how you evaluate and pay for it needs to change.

Service as Software

Instead of buying tools for your team to use, you buy the finished work and pay for results.

SaaSYou pay per seat, per month, whether or not anything gets fixed.
Service as SoftwareYou pay when the work gets done.
Term coined by Jaya Gupta and Ashu Garg at Foundation Capital.
$4.6TFoundation Capital’s estimate of the Service as Software opportunity.Foundation Capital
80%of common customer service issues Gartner expects AI to resolve without human help by 2029.Gartner prediction, 2025

What changes when software does the work

01How you pay

Pricing is moving from access to results.

First you paid per person, then per message or conversation. Now some vendors charge only when a predetermined outcome is achieved.

Once one vendor charges for results, every other vendor has to explain why they don’t.

In the guide: how to get any vendor to price on results.
02What you keep

Older systems simply remember what happened. Knowledge graphs remember why.

Your helpdesk knows a refund was issued, but it doesn’t know what your best agent did to make it right. Keeping that reasoning is what makes every future answer better. We call that record the Graph of Record.

Make sure you own that history. If the vendor keeps it, you pay twice.

In the guide: the contract clause that keeps your decision history yours.
System of recordRows. What happened, in order.
  1. Ticket opened
  2. Assigned to queue
  3. Refund issued
  4. Ticket closed
  5. Why? Not recorded.
Graph of RecordTraces. How it was decided, and why.
next case situation context action correction precedent
Situation
What was going on
Context
What the agent loaded
Action
What it did, and where
Correction
What a human changed
Precedent
What the next case inherits

The record starts every decision from zero. The graph makes each one better than the last.

03How much you let it do

Trust decides how much AI can handle.

Companies let AI take on more when they can see what it did and why, and when it learns from every correction. That visibility, more than a smarter model, is what lets AI handle more.

Flip each switch to see how the dial moves.

In the guide: the live test that shows whether a vendor can explain any action.
40%
Autonomous resolution (illustrative)
What turns it

Governance is the unlock, not the tax.

Service as Software changes the buying criteria. Know what to ask.

19 evaluation criteria, 14 discovery questions, and scorecards for text and voice. Written for leaders in support, CX, sales and marketing operations, and AI programs. In the last section, we score Maven against the same checklist, weak spots included.

  1. 01Define what you’re actually buying
  2. 02Evaluation criteria, text and voice
  3. 03Vendor landscape by capability
  4. 04Questions to ask during discovery
  5. 05Evaluation scorecards
  6. 06Common pitfalls
  7. 07What this does to your operation
  8. 08Why this evaluation matters now
  9. 09How Maven answers these criteria We grade ourselves
Guide cover
Second edition
Page from the guide: the text channel scorecard
Scorecards for text and voice
Page from the guide: discovery questions
14 discovery questions

Get the buyer’s guide

Free. We’ll email it to you right away.